Version 1.0 — For Review
Brand KitProof, not promises.
Eco Innovative Construction · Solar supply & installation since 2018
Residential · Commercial · Green building & roofing
01 · Where we start
Where the brandstands today.
Before building anything new, we reviewed what EIC already puts in front of customers: the Facebook page (posts, Reels, cover), the website, the company profile, crew uniforms and the project folders on the shared Drive. Each piece is kept, standardized, revised or retired.
Facebook page
20 recent posts and 10 Reel covers, 9.1K followers, sampled 29 September 2026
Website
eco-innovative.com: savings calculator, free-assessment booking, FAQ
Company profile
8-page PDF linked from the website
Shared Drive
22 project folders, about 210 photos and 160 site videos
Keep, standardize, revise, retire.
Keep
What already works. The new system is built on it.
Real drone and crew photography
EIC’s strongest proof: real roofs, real crews, real equipment. It becomes the base of every layout.
The project-card order
Place, system, estimate, contact. The information stays; the layout gets more photo and less footer.
Talking-head explainers in Taglish
The Reel format with the most reach (127K views on “Mag-papa solar?”). New covers, same format.
The straight-talk website voice
“Solar isn’t for everyone… We tell you straight.” This becomes the voice for everything.
Deep green with a warm yellow
Close to the logo already. The values are corrected and fixed as a palette.
Standardize
Used today, but in too many versions.
One phone, one email
0956 618 1277 and solar@eco-innovative.com on everything new. Three numbers and two emails are in circulation today.
One type system
Inter for headings, Open Sans for text. Replaces the condensed display face, Poppins and outlined captions.
Logo size and place
Top-left, on the white plate, at least 200 px wide on a 1080 px post. Today it is a small round badge in a corner.
Place names
“City” or “District, City”, and “Town, Province”. One post says “Bulacan City”, which does not exist.
Savings lines
Always “Est.” plus the basis in small type. Today’s figures are a formula (kW × ₱1,300) with no basis shown.
Revise
Right idea, new treatment.
Project cards
Rebuilt as the Project proof post: larger photo, spec tag, clear estimate line.
Reel covers
One cover system: two to four words, two colors at most, no glow or fire effects.
Testimonials
Real EIC photos instead of stock rooftops, typed quotes instead of Messenger screenshots.
Facebook cover
Replace the stock-style scene with a real EIC install and crew photo.
Company profile
Same content, rebuilt on the proposal system: new type, palette and real photos.
Retire
Stop using these on anything new.
AI-looking people and scenes
Staged workers, bills and laptops that are not EIC. They undercut the real proof.
Unqualified claims
“Go Solar. Go Zero.”, “25-Year Warranty”, “Certified” and “the best solar solution” without the component, issuer or condition.
Old contact details
ecoinnovativeco@gmail.com, 0917 145 0559 and 0917-157-3119, until EIC confirms otherwise.
Effects and extra colors
Neon glow, fire, red and pink captions, 3D renders, outlined text.
Images in this chapter are EIC’s current Facebook posts and Reel covers, shown as they are for the audit. They are not templates.
Before and after.
02 · The brand
Smaller bills,greener future.
Eco Innovative Construction designs, supplies and installs solar power systems for Filipino homes and businesses, and as a construction company it builds the roof they sit on. Every project starts with a free assessment and a written proposal sized to the customer’s actual usage.
The brand should feel like a good site engineer: clear, careful, and straight with you about the numbers.
- Practical
- Credible
- Capable
- Approachable
- Transparent
Five pillars, in this order.
Right-sized
A professional assessment first, then a system sized to the roof and the actual usage.
Clear value
Savings shown with their basis. Estimates are called estimates; nothing is guaranteed that isn’t.
Real proof
Real installations, real crews, real equipment. Proof, not promises.
Reliable
A clear process, a proper handover and support after the install.
Plain language
Hybrid, grid-tie, net metering: explained simply, so customers decide with confidence.
Solar first. Residential leads. Commercial proves. Construction completes.
Eco Innovative Construction
The master brand: solar and construction, one team. Solar supply & installation since 2018
Residential solar · Leads
Solar for Filipino homes
Hybrid, grid-tie and off-grid systems sized to the household’s daytime load: aircon, appliances and all.
Pending EIC confirmation Standard packages, prices, warranty terms and maintenance plans
- Free savings check and site assessment
- Written proposal: system size, inclusions, projected savings
- Battery backup where the home needs it
Commercial solar · Proves
Schools, factories and offices
Larger systems that show what the team can build. Flagship install: Mary the Queen School, Malolos, Bulacan.
Green building and roofing · Completes
The roof and the space
Roofing, energy storage, monitoring and sustainable construction, so one team is accountable for the whole system.
Three lines, three jobs.
Primary descriptor
Solar supply & installation since 2018
Wherever EIC is introduced in words: bios, captions, proposals, the website, email signatures, the end of every Reel.
Proposed · Pending EIC confirmationSign-off
Smaller bills,
greener future.
Closes things: end cards, closing pages, the footer of an ad. Never as a headline on its own.
Campaign line
Your roof.
Your powerplant.
A headline for awareness campaigns and the website hero. Not a descriptor.
WhenUse the primary descriptor whenever EIC is introduced in words. The sign-off closes a piece. The campaign line is a headline, used sparingly.
LabelResidential · Commercial · Green building & roofing — Homes first, always in this order.
03 · Logo
One logo,kept exactly as it is.
The only approved version. eic-logo-fullcolor-v1.0
- Use the logo exactly as supplied: full color, the houses, sun, hills, arc and wordmark together, in their original proportions.
- Approved backgrounds: White and Warm White. On anything else (greens, yellow, photos) the logo sits on the white plate.
- The house fronts in the artwork are transparent. On a dark background the color shows through the houses, which is why the plate exists.
- No white, green or one-color version is approved. If EIC needs one, it comes from EIC’s original artwork, not from this kit.
Where it sits
Space and size
xxClear space: x on every side, where x is the height of the capital letters in “ECO INNOVATIVE”. On the plate, the padding is x.
| Use | Minimum width |
|---|---|
| Screen | 120 px wide |
| 30 mm wide | |
| Social post, 1080 px wide | 200 px wide, top-left, on the plate |
| Proposal page, A4 | 32 mm wide |
Below these sizes the wordmark can’t be read. Where a smaller mark is needed, see open decision 2.
What not to do
The vector files, checked against the original.
Vector masters were traced from the only file supplied, a 500 × 500 px PNG, and match it within anti-aliasing. If EIC has the original artwork, it replaces these in v1.1.
- Original artwork (vector or high-resolution) from EIC’s designerPending EIC confirmation
- A symbol-only mark for avatars and favicons, made from the originalPending EIC confirmation
04 · Color
Green leads,yellow sparks.
Click a swatch to copy its hex.
CMYK values are estimates from a standard CMYK profile. Provisional until a printer proofs them.
Tints for quiet areas.
Mint
#E8F2E9
Eco Green at about 14%. Cards, table stripes, quiet sections.
Sun Light
#FFF4CF
Solar Yellow at about 22%. Callouts and notes.
EIC Forest tints for charts and dividers.
Balance
Green is always the larger area. Solar Yellow is the spark: a pill, a word, a line. It never covers more than about a tenth of a layout.
Contrast, tested.
1.5 : 1 Never yellow text on light.
3.0 : 1 Large text and icons only.
2.8 : 1 Icons and lines, not text.
WCAG AA: 4.5 : 1 for text, 3 : 1 for large headlines and icons.
Retired
Website navy #1B2340
Website link blue #188BF6
Website amber #FFB703
Old card olive #1E3C1E
Caption mustard #DEA84E
Reel red #FC0000
Reel lemon #FCFC24
05 · Typography
Inter speaks up.Open Sans explains.
Inter · headings
Open Sans · text
Sized to your daytime load.
Our engineers check your roof and usage, then hand you a written proposal with exact numbers.
- Two families only: Inter for headings, labels and numbers; Open Sans for subheadings, body and captions.
- Headlines pair a Regular lead-in with an ExtraBold statement. One idea per headline.
- Sentence case. Capitals only for short labels.
- Left-aligned by default. Headline line height 1.0–1.05; body 1.45–1.55.
- Every price and number is set in Inter with tabular figures. Open Sans has no peso sign (₱): typed in Open Sans, it falls back to another font.
Eight roles, one scale.
| Role | Font | 1080 post | A4 document | Tracking |
|---|---|---|---|---|
| Your powerplant. | Inter ExtraBold Display headline | 88–112 px | 34–40 pt | −3% |
| Your roof. | Inter Regular Lead-in line | 72–96 px | 28–34 pt | −3% |
| How it works | Inter Bold Heading | 48–64 px | 18–22 pt | −2% |
| Sized to your daytime load | Open Sans SemiBold Subheading | 34–40 px | 12–14 pt | 0 |
| Our engineers check your roof and usage, then hand you a written proposal. | Open Sans Regular Body | 28–32 px | 10–11 pt, leading 15 | 0 |
| Est. savings based on your bill and 3.9 peak sun hours. | Open Sans Regular Caption | 22–24 px | 8–9 pt | 0 |
| Free assessment | Inter SemiBold, caps LABEL | 22–26 px | 8–9 pt | +10% |
| ₱ 10,400.00 | Inter SemiBold, tabular Numbers and tables | 30–40 px | 9–10 pt | 0 |
Free fonts, everywhere.
Licence
Inter (rsms, The Inter Project Authors) and Open Sans (Google) are both licensed under the SIL Open Font License 1.1: free for commercial use in print, web, video, ads and packaging, and free to embed in PDFs. Both are included in the asset package with their licences.
The PSD templates call Inter as Inter-Regular, Inter-SemiBold, Inter-Bold, Inter-ExtraBold, and Open Sans as OpenSans, OpenSans-Semibold, OpenSans-Bold: the names Adobe Fonts uses. Photoshop activates them automatically when a template opens. Without Creative Cloud fonts, install the files in 06-Fonts.
| Where | Headings | Text |
|---|---|---|
| Photoshop, Illustrator | Inter (Adobe Fonts or 06-Fonts) | Open Sans (Adobe Fonts or 06-Fonts) |
| Canva, Google Docs and Slides | Inter: built in | Open Sans: built in |
| Microsoft Office | Install Inter from 06-Fonts | Install Open Sans from 06-Fonts |
| Printers and vendors | Receive outlined or embedded PDFs: no font needed | Same |
| Locked office PCs only | Arial Bold, as a last resort | Arial |
Never substitute Poppins, Montserrat, condensed display faces, serif or script fonts (the serif lives only inside the logo). No outlines, glows or shadows on type.
Web stacks
Headings, labels, numbers
"Inter", Arial, sans-serif
Subheadings, body, captions
"Open Sans", "Inter", Arial, sans-serif
Inter sits behind Open Sans so the peso sign never falls back to a system font.
06 · Graphic language
Roofs, sunand clear numbers.
Use one or two per layout. The logo plate and the contact bar don’t count.
Roof peak
The roofline from the logo, as a separate shape. A frame for photos, a divider line, or a large watermark in Mint. Peaks point up; never flipped.
Sun arc
A quarter or half circle, from the logo’s sun. Behind a subject or in a corner. Solar Yellow or Eco Green, one per layout.
Solar pill
The call to action: Solar Yellow pill, Forest text, Forest circle with a white arrow. One per layout.
Spec tag
City and system on one white tag with an Eco Green bolt. Only published city and system pairs.
Sun marker
A Solar Yellow pill around one key word in a headline, the whole word inside it. Light backgrounds only; on green, the word turns Solar Yellow instead.
Components that repeat.
- Logo plate. White rounded rectangle, padding x, corner radius x. Holds the logo on greens and photos.
- Contact bar. A Forest bar with phone, web and place, each with its Solar Yellow icon. Bottom of feed ads and closing pages. The logo stays on its plate, top-left, never squeezed into the bar.
- Info pills. White or Mint pills with an icon in a Forest circle. Up to four, for short benefits or steps.
- Bolt badge. A Forest circle with a Solar Yellow bolt. Marks a tip, a fact or a step. Never glowing.
Icons
- Lucide line icons (ISC licence), 2 px stroke at 24 px, round caps. No filled or 3D icons.
- Forest or Eco Green on light; white or Solar Yellow on green.
- In a circle when they sit in pills or badges: Forest circle, white icon.
Charts and tables.
Monthly bill, before and after
Illustrative- Series order: EIC Forest, Eco Green, Solar Yellow, Slate. Never more than four.
- Before and after: before in Slate, after in Forest. The saving is labelled in Inter SemiBold.
- Numbers on or above the bars, in Inter with tabular figures. No 3D, no gradients inside bars.
- Every chart names its source or says “Illustrative” or “Estimate”.
Options compared
| Lower bill | Zero bill | |
|---|---|---|
| Sized to | Daytime load | Full consumption |
| Net metering | Not required | Approved application |
| Est. savings | ₱[x] / mo | ₱[x] / mo |
| Investment | ₱[x] | ₱[x] |
- Header row in EIC Forest with white Inter SemiBold labels.
- Rows in White and Mint, alternating. Numbers right-aligned, in Inter with tabular figures.
- The recommended option is marked with a Solar Yellow tag, not a different color scheme.
- Totals in Inter ExtraBold with a 2 px Forest rule above.
07 · Photo and video
Real roofs.Real crews.
Aerial
Installation
Equipment
PeopleAll from EIC’s shared Drive: 22 installs on file. Renamed without customer names; location data removed.
Do
- Real EIC installs, crews and equipment. Drone aerials straight down or at 45°.
- Natural daylight, true colors, straight horizons and verticals.
- Whole panels in frame. Neat cable runs and labelled breakers are proof: show them.
- Crew in EIC uniform, faces visible and working, not posing.
- Leave a calm area of sky, lawn or wall for type.
Avoid
- Stock or AI images presented as EIC work, customers or bills.
- Customer faces, names, street names, house numbers or plates without written consent.
- Heavy filters, HDR halos, neon, fire or glow effects.
- Text over the panels, the equipment or anyone’s face.
Crops, overlays and covers.
| Ratio | Size | Use |
|---|---|---|
| 4:5 | 1080 × 1350 | Feed posts. Aerials: roof centered, some street or trees at the edges. |
| 1:1 | 1080 × 1080 | Square ads and the grid. Keep the whole array in frame. |
| 9:16 | 1080 × 1920 | Stories, Reels, covers. Subject in the middle third. |
| A4 | 2480 × 3508 | Proposal covers and proof pages, at 300 ppi. |
Overlays
- Shade only the side that carries text: EIC Forest from 80% to 0%, over no more than half the frame.
- Never shade the whole photo. The roof or the crew stays at full color.
- On busy photos, move the text onto a Forest or Warm White panel instead of adding more shade.
Reel covers and thumbnails
- A face or the finished roof fills the top two thirds.
- Hook of two to four words in Inter ExtraBold: white, with one word in Solar Yellow.
- Keep the hook inside the centre 1080 × 1440 area, so the profile grid doesn’t crop it.
- Logo plate small, top-left. No arrows, emoji, fire, glow or outlined text.
Shot list for every install.
- 1Drone: straight-down and 45° of every finished roof, midday or late morning
- 2Crew: mounting rails, lifting panels, wiring, one wide team shot per site, in uniform
- 3Equipment: the finished inverter and battery wall, breaker panel with labels
- 4Proof: the net meter and the monitoring screen (no account details visible)
- 5Handover: engineer explaining the system; customer only with written consent
Image generators
Generated images are for concept and education posts only: an idea, a mood, a panel on grass. Never an EIC install, staff member, customer, bill, meter or result, and never with a city or system caption. Proof posts use real EIC photos.
09 · Reels and motion
Hook, explain,sign off.
| Format | Size | Notes |
|---|---|---|
| Reel, TikTok, Short | 1080 × 1920 | 30 fps, H.264, AAC audio |
| Reel cover | 1080 × 1920 | Title inside the centre 1080 × 1440 |
| Feed video | 1080 × 1350 | When the clip should sit well in the grid |
| Keep clear | Organic | Paid |
|---|---|---|
| Top | 250 px | ≈ 270 px (14%) |
| Bottom | 420 px | ≈ 670 px (35%) |
| Left | 72 px | ≈ 65 px (6%) |
| Right | 140 px (buttons) | ≈ 65 px + buttons |
Conservative defaults. Check the platform’s current guide before a campaign.
0–2 s
Hook
The question or the number, readable with the sound off. The cover and the hook card share the headline.
2–4 s each
Beats
One idea per beat: the roof, the equipment, the step. Captions on every spoken line.
2 s
End card
Logo plate, primary descriptor, phone and web. The sign-off line is optional.
Motion language.
| Token | Value | Use |
|---|---|---|
| quick | 150 ms | Small UI-like changes |
| base | 300 ms | Entrances and exits |
| slow | 600 ms | Scene changes, the roof-peak wipe |
| hold | ≥ 1.5 s | Any line of text; end card 2 s |
- Entrances. Headline lines rise 24 px and fade in, the ExtraBold line 120 ms after the lead-in. Ease-out, cubic-bezier(.2,.8,.2,1).
- Spec tag. Slides in from the left edge and settles, 300 ms. Once per Reel.
- Roof-peak wipe. The signature transition: a Forest roof shape rises from the bottom and reveals the next scene, 600 ms. Chapter changes only.
- Captions. Burned in, Open Sans Bold 44 px, white on a Forest box at 90%, between 1150 and 1450 px from the top.
- End card. Warm White background, logo plate fades in over 300 ms, descriptor and contact 200 ms later, 2 s hold.
- Never. Spinning or bouncing logos, glitch, glow, fire, zoom-blur, 3D flips.
Six templates, with previews.
Reel cover
Face or roof, hook in the grid-safe area, logo plate. PSD with the safe-zone guide as a hidden layer.
Hook card
The headline pairing with the entrance animation, over footage.
Caption style
Burned-in caption box, position and timing.
Spec card
City and system tag for project Reels.
Roof-peak wipe
The signature transition, as an overlay with alpha.
End card
Logo plate, descriptor, phone and web, 2 s.
Every motion template comes as a PSD frame (editable text), a PNG key frame and an MP4 preview. The hook, caption, spec card and wipe also come as transparent ProRes 4444 overlays (.mov) that drop onto footage in Premiere Pro, Final Cut or CapCut desktop.
10 · Proposals and reports
The numbers,laid out plainly.
Draft structure. Not locked until the team has reviewed three to five recent EIC customer proposals. Every client figure is a [placeholder] until the assessment.
Ten pages, one system.
Cover
Client, site, date and proposal number over a real EIC roof.
Section divider
Chapter number and title, for longer proposals.
Solution summary
The recommended system in six figures, plus what it covers.
Process
From assessment to handover, with the time each step takes.
Proof
Published installs near the client and a client quote.
Next steps
What happens when the client says yes, and who to call.
Closing page
Sign-off line, contact bar, descriptor.
- A4 portrait, 18 mm margins, 12-column grid. Page numbers and the proposal number in every footer.
- Section titles in the headline pairing; body in Open Sans 10.5 pt.
- Numbers in Inter with tabular figures. Every estimate names its basis on the same page.
- Warranty, pricing and savings figures come from the assessment and EIC’s confirmation, never from a template.
11 · Partner brands
Their equipment,our installation.
Partner assets Equipment logos belong to their manufacturers. They are not in EIC’s palette or asset package.
Brands shown on eco-innovative.com under “Our brands”. Names only; use each manufacturer’s official logo files.
EIC’s
The layout, the type, the palette, the photos, the logo plate and the contact bar.
The manufacturer’s
Each equipment logo, in its own official colors, from the manufacturer or distributor. Not recolored, not in EIC’s package.
Lockup rule
“Equipment we install” strip: logos at equal visual height on White, 2x apart, below EIC content and never above the EIC logo.
Pending EIC confirmation Which brands are formal partnerships or authorised dealerships. Until EIC confirms, the wording is “Brands we install”, never “official partner”.
12 · Voice and claims
Say it straight.Show the math.
- Start from the customer’s situation (the bill, the roof, the outages), not from EIC.
- Show the math: every number carries its basis, or the word “estimated”.
- Plain words first. Explain a technical term the first time: hybrid, grid-tie, net metering.
- Headlines of two to eight words across both lines, then one supporting sentence.
- English for proposals, reports and ads. Taglish is welcome in captions and Reel hooks.
- No exclamation marks or emoji inside designed posts. Captions may use one.
- Write Eco Innovative Construction in full on first mention, EIC after. Never “Eco-Innovative”, “EcoInnovative” or capitals in running text.
Your roof. Your powerplant.
Website hero
Smaller bills, greener future.
EIC sign-off
Proof, not promises.
Company profile
Solar isn’t for everyone. We’ll tell you straight.
Website
₱15,000+ ang bill niyo? Tingnan natin ang solar.
Facebook, adapted
Hybrid, grid-tie or off-grid?
Explainer
Claim boundaries: say this, not that.
| Topic | Say | Don’t say |
|---|---|---|
| Savings | “Estimated savings of ₱[x] a month, based on your bill, ₱12/kWh and 3.9 peak sun hours.” | “Guaranteed savings.” Figures with no basis. |
| Zero bill | “Sized to your full consumption, with an approved net-metering application.” | “Go zero.” “Zero bill” on its own. |
| Warranty | “[x]-year [panel / inverter / battery] warranty from [manufacturer].” | “25-year warranty” with no component or source. |
| Certification | “[Certification], issued by [body].” | “Certified” on its own. |
| Price | “Your exact price is in your written proposal.” | “Cheapest.” “Lowest price.” Prices in ads. |
| Payback | “Estimated payback of [x–y] years, on the assumptions above.” | “Pays for itself in no time.” |
| Track record | “Since 2018.” Published installs with city and system. | Totals EIC hasn’t confirmed (kW installed, households, peak savings). |
| Partners | “Brands we install.” | “Official partner” without written confirmation. |
| Customers | City and system size. Names, faces and quotes with written consent. | Street, village, house numbers, Messenger screenshots. |
| Superlatives | “Real installs.” “Proof, not promises.” | “The best solar solution.” “#1.” “Leading.” |
Calls to action
Also
- Verb first, specific, low pressure.
- One CTA per piece, in the Solar pill.
- Never “Buy now”, “Limited slots” or countdowns.
Before you publish
0 of 8 checked
13 · Quick reference
The whole kiton one page.
Logo, colors, type, the CTA, the contact details, the claim rules and the file names on one A4 page, for the team’s wall or desktop.
Quick reference PDF ↓14 · Downloads
Take the files.Keep them as they are.
Logo files
| File | Formats |
|---|---|
| Logo, full color eic-logo-fullcolor-v1.0 | SVGPDFEPSPNG |
| Logo on the white plate eic-logo-plate-white-v1.0 | SVGPNG |
- SVG · Screen, web and design apps (RGB)
- PDF · Print. CMYK, provisional values
- EPS · Print and older design apps. CMYK
- PNG · Transparent, 2400 px. Office, Photoshop, social
Vector masters were traced from the only file supplied, a 500 × 500 px PNG, and match it within anti-aliasing. If EIC has the original artwork, it replaces these in v1.1. CMYK values are estimates from a standard CMYK profile. Provisional until a printer proofs them.
Templates, motion and pages.
Social and ads · PSD
- eic-post-proof-v1.0.psd
- eic-post-explainer-v1.0.psd
- eic-post-assessment-v1.0.psd
- eic-post-client-v1.0.psd
- eic-post-story-v1.0.psd
- eic-post-ad-square-v1.0.psd
- eic-post-ad-story-v1.0.psd
- eic-post-ad-link-v1.0.psd
- eic-post-concept-straight-v1.0.psd
- eic-post-concept-home-v1.0.psd
- eic-post-concept-island-v1.0.psd
- eic-post-concept-powerplant-v1.0.psd
- eic-post-concept-story-v1.0.psd
- eic-post-concept-link-v1.0.psd
- eic-post-carousel-01-v1.0.psd
- eic-post-carousel-02-v1.0.psd
- eic-post-carousel-03-v1.0.psd
- eic-post-carousel-04-v1.0.psd
- eic-post-carousel-05-v1.0.psd
Reels · PSD, MP4, MOV
- eic-reel-cover-v1.0.psd
- eic-reel-hook-v1.0.psd
- eic-reel-hook-v1.0.mp4
- eic-reel-hook-v1.0.mov
- eic-reel-caption-v1.0.psd
- eic-reel-caption-v1.0.mp4
- eic-reel-caption-v1.0.mov
- eic-reel-spec-v1.0.psd
- eic-reel-spec-v1.0.mp4
- eic-reel-spec-v1.0.mov
- eic-reel-wipe-v1.0.psd
- eic-reel-wipe-v1.0.mp4
- eic-reel-wipe-v1.0.mov
- eic-reel-endcard-v1.0.psd
- eic-reel-endcard-v1.0.mp4
Proposal and report · PSD
Every PSD has a PNG preview beside it in the package. Elements (SVG and PNG), icons, fonts and the photo library are in the ZIP.
Folders and file names.
- EIC-Brand-Assets-v1.0/The package, as unzipped
- README.txtFolder map, naming rule, colors, fonts, notes
- 00-Guide/Brand kit PDF, change log, quick reference, proposal sample
- 01-Logo/The logo (SVG, PDF, EPS, PNG) and the logo on its white plate (SVG, PNG)
- 02-Elements/Roof peak, sun arc, Solar pill, spec tag, contact bar, icons
- 03-Social-Templates/Posts, carousel, story, paid ads and concept posts: PSD and PNG previews
- 04-Motion/Reel cover, hook, caption, spec card, wipe, end card: PSD, PNG, MP4, MOV, safe-zone guide
- 05-Proposal-Templates/Ten A4 pages: PSD and PNG previews (draft)
- 06-Fonts/Inter and Open Sans, with their licences (SIL OFL 1.1)
- 07-Photo-Library/Selected EIC photos, renamed, location data removed
Naming rule
eic-[asset]-[variant]-v[version].[format]
For example, eic-logo-fullcolor-v1.0.svg
- asset · logo · logo-plate · roof-peak · sun-arc · pill · spec-tag · contact-bar · icon · post · reel · proposal · photo
- variant · fullcolor · white (plate) · the template, page or photo subject
- version · v1.0 is this release. Corrections become v1.1; a redesign starts v2.0.
15 · Handoff
Version 1.0,for review.
Links
Files included
- EIC-Brand-Kit-v1.0.pdf: this guide, printed from the live kit
- EIC-Brand-Kit-v1.0-Change-Log.pdf: one page, what the kit establishes and open decisions
- EIC-Quick-Reference-v1.0.pdf: one A4 page for the team’s wall or desktop
- EIC-Proposal-Sample-v1.0.pdf: the nine proposal pages and the monthly report, as a draft sample
- EIC-Brand-Assets-v1.0.zip: logo, elements, PSD templates, motion, proposal pages, fonts, photos
What this version establishes.
- Current-brand audit: what EIC keeps, standardizes, revises and retires, with samples from Facebook, the website and the company profile.
- Brand architecture: residential solar leads, commercial proves, green building and roofing completes. Free steps separated from quoted work.
- “Solar supply & installation since 2018” proposed as the primary descriptor; “Smaller bills, greener future.” as the sign-off.
- Logo kept exactly as supplied. Usage rules only: backgrounds, the white plate, clear space, minimum sizes, don’ts. Traced vector masters, checked against the PNG.
- Palette built from the logo: EIC Forest leads, Solar Yellow accents, with HEX, RGB, provisional CMYK and tested contrast pairs.
- Typography: Inter for headings and numbers, Open Sans for text, with sizes for posts and A4 documents.
- Graphic language: roof peak, sun arc, Solar pill, spec tag, sun marker, icons, charts and tables.
- Photo and video rules built on EIC’s own Drive photography, with a shot list and privacy rules.
- Layered Photoshop templates: four posts, a five-slide carousel, a story, three paid-ad sizes and six concept posts.
- Generated imagery allowed for concept and education posts only, never as proof, with its prompts kept on file.
- Reel system: cover, hook, captions, spec card, roof-peak wipe and end card, with MP4 previews and transparent overlays.
- Proposal and report system: ten A4 pages, as a draft until real proposals are reviewed.
- Voice and claim boundaries: what to say about savings, zero bills, warranties, certifications, prices and partners.
Open decisions for EIC.
- Original logo artworkIf EIC’s designer has vector or high-resolution files, send them; they replace the traced masters in v1.1.
- Symbol-only markWhether to make one (for avatars and favicons) from the original artwork, or keep the full logo everywhere.
- Primary descriptorConfirm “Solar supply & installation since 2018”, used by default in this version.
- Contact detailsConfirm 0956 618 1277 and solar@eco-innovative.com as the only published contacts; retire the other two numbers and the Gmail address.
- Numbers EIC can publishPeak savings (₱75k on the website vs ₱150K in the profile), kW installed, households served: which, and on what basis.
- Warranty, certification, financingExact terms, components, issuers and financing partners before any of them appear in ads or proposals.
- Customer consentWritten consent for named testimonials, handover photos and Reels with customers.
- Service area“Metro Manila and nearby provinces” or “across Luzon”, and where the Fernandez school install is.
- Proposal templateLock after the team reviews three to five recent customer proposals (Jerome to collect).
- Partner brandsWhich equipment brands are formal partnerships or dealerships.
- EIC-side approverWho at EIC signs off the brand and each campaign.
Approval
Final approver
Jessie
ApprovedApproved with changesRevise
EIC-side approver: Pending EIC confirmation
Production liaison
Jerome
Collects proposals and source files from EIC, handles file requests, printers and vendors, routes approvals and keeps the package current.
Next phase, not blockers for Version 1.0 review.
- Printer-validated CMYK and Pantone valuesNext phase
- Proposal template lock, after real proposalsNext phase
- Symbol-only mark, from the original artworkNext phase
- Vehicle, uniform, signage and site-board applicationsNext phase
- Website and company profile rebuilt on this systemNext phase
- A planned photo and video shoot from the shot listNext phase
- Canva versions of the templates, if EIC’s team needs themNext phase
08 · Social and ads
Proof first,then the offer.
Formats
Four posts, ready to edit in Photoshop.
Project proof
A finished install. Replaces the old project card.
1080 × 1350 · Pillar: Real proof
Explainer
One idea, explained simply. Education posts.
1080 × 1350 · Pillar: Plain language
Free assessment
The offer. Organic post and the base of every paid ad.
1080 × 1350 · Pillar: Right-sized
Client words
A real quote, with consent, over a real EIC photo.
1080 × 1350 · Pillar: Reliable
Every template is a layered Photoshop file: live Inter and Open Sans text, photos as clipped layers named “Photo (replace)”, and groups named as in this chapter. Photos are EIC’s own. Client words: Quote as published on EIC’s website and company profile. Confirm written consent before any paid use.
Carousel: how the free assessment works.
Story and paid ads.
Story
The offer, vertical, with room for a link sticker.
1080 × 1920 · Pillar: Right-sized
Paid ad · vertical
Stories and Reels placements, with the paid safe zones.
1080 × 1920 · Pillar: Right-sized
Paid ad · square
Feed and right-column placements.
1080 × 1080 · Pillar: Right-sized
Paid ad · link
Link and Messenger placements.
1200 × 628 · Pillar: Right-sized
Concept posts, with generated imagery.
Concept · straight talk
The website’s honest line, over a generated panel on grass.
1080 × 1350 · Pillar: Clear value
Concept · Filipino home
Right-sizing, over a generated home at golden hour.
1080 × 1350 · Pillar: Right-sized
Concept · carousel cover
An education carousel cover, over a generated diorama.
1080 × 1350 · Pillar: Plain language
Concept · campaign line
“Your roof. Your powerplant.” over generated panels on Forest.
1080 × 1350 · Pillar: Right-sized
Concept · story
A Taglish hook from EIC’s own posts, over generated solar cells.
1080 × 1920 · Pillar: Plain language
Concept · link ad
The campaign line over generated Manila rooftops at sunrise.
1200 × 628 · Pillar: Right-sized
These six use generated images (GPT Image 2.5 via Higgsfield, 29 September 2026). They show how the system handles ideas and campaigns; the pictures are not EIC projects. Swap in real EIC photos whenever one fits.
Working in the PSDs.